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![]() Beyond Bullet Points: Using PowerPoint to tell a compelling story that gets results, 4th Edition
Beyond
Bullet PointsUsing PowerPoint to tell a compelling story that gets results, 4th EditionThink beyond bullet points and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson shows how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint–for memorable, meaningful, and persuasive visual stories. Change your approach–and transform your results! Find your story thread Cut through the clutter
Bring your story to life Introduction 1. A Theater of Persuasion 2. Busting the Top 3 Myths About PowerPoint 3. The 5 Principles and 10 Building Blocks of Persuasive Visual Storytelling 4. Crafting Your Story Structure 5. Anchoring Your Story in Your Audience’s Minds 6. Thinking Like a Storyboard 7. The Magic of Sketching Your Graphics First 8. Getting Graphics, Quick and Easy 9. Delivering Your Visual Story 10. Present This, Not That Appendix BBP Guidelines Appendix Starting Your Challenge and Desire Headlines Appendix: Starting Your Map Headlines |
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