- Wydawnictwo: McGraw-Hill
- Data wydania: 8 września 2009
- Liczba stron: 144
Become a market leader in under 6 months—powered by Google AdWords™!
If your concerns are brand awareness and exposure, you and
Google AdWords™ are a match made in heaven. Not only is this
innovative advertising system extraordinarily effective, it’s suited
for any budget and you can launch a campaign in minutes!
There’s one catch: Google doesn’t reveal the secrets
behind what works and what doesn’t. That’s where Grow
Your Business With Google AdWords™ comes in. Inside this
useful guide, international online marketing guru Jon Smith
explains how to get the most out of AdWords™ by
- Developing a winning strategy
- Coming up with killer keywords
- Launching an AdWords™ campaign
- Writing an attention-grabbing ad
- Tracking clicks and converting them to sales
When you have a well-conceived and carefully managed
campaign, you pay Google only when real prospects click onto
your site—which leads to increased revenue and business
growth beyond your wildest expectations.
Table of contents
1.AdWords—what’s it all about?
2.Defining Your Strategy
3.The Importance of KeyWords
4.Getting Started with AdWords
5.Ad groups and Advanced AdWords
6.Writing Killer Ads
7.Ad Testing, Tracking, and Converting
Jon Smith is Strategy
Adviser and Head of
Deenero at Aedgency.com
and was part of the start-up
teams for Amazon.co.uk,
Kitbag.com, and The Florist
Exchange. He is the author
of Be #1 on Google.