- Wydawnictwo: McGraw-Hill
- Data wydania: 19 stycznia 2011
- Liczba stron: 704
Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors’ objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Proctor&Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, “good read” for students.
The Eighth Edition maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services.
Table of contents
SECTION I – THE WORLD OF RETAILING1.Introduction to the World of Retailing2.Types of Retailers3.Multichannel Retailing4.Customer Buying BehaviorSECTION II – RETAILING STRATEGY5.Retail Market Strategy6.Financial Strategy7.Retail Locations8.Retail Site Location9.Human Resource Management10.Information Systems and Supply Chain Management11.Customer Relationship ManagementSECTION III – MERCHANDISE MANAGEMENT12.Managing the Merchandise Planning Process13.Buying Merchandise14.Retail Pricing15.Retail Communication MixSECTION IV – STORE MANAGEMENT16.Managing the Store17.Store Layout, Design, and Visual Merchandising18.Customer Service