- Wydawnictwo: McGraw-Hill
- Data wydania: 12 stycznia 2010
- Liczba stron: 512
- John Pearce
- Richard Robinson
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 12e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 12th edition offers 30 cases with a mixture of small and large firms; start-ups and industry leaders; global and domestically focused companies; and service, retail, manufacturing, technology, and diversified activities. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
Table of contents
Part One: Overview of Strategic Management Chapter 1: Strategic Management Part Two: Strategy Formulation Chapter 2: Company Mission Chapter 3: Corporate Social Responsibility and Business EthicsChapter 4: The External EnvironmentChapter 5: The Global EnvironmentChapter 6: Internal AnalysisChapter 7: Long-Term Objectives and StrategiesChapter 8: Business StrategyChapter 9: Multibusiness StrategyPart Three: Strategy Implementation, Control, and InnovationChapter 10: ImplementationChapter 11 Organizational StructureChapter 12: Leadership and CultureChapter 13: Strategic Control Chapter 14: Innovation and EntrepreneurshipPart Four: CasesGuide to Strategic Management Case Analysis