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Strategic Management: Text and Cases Język: 2

9780078029318

Cena Brutto: 925.68

Cena netto: 881.60

Ilość:
Wersja: Drukowana
Autor Gerry McNamara
Liczba_stron 912
Wydawnictwo McGraw-Hill
Data_Wydania 2011-09-27
Poziom All Levels

Informacje podstawowe:

  • Wydawnictwo: McGraw-Hill
  • Data wydania: 27 września 2011
  • Liczba stron: 912
  • Autor/autorzy:
    • Gregory Dess
    • G.T. (Tom) Lumpkin
    • Alan Eisner
    • Gerry McNamara

Main description

Strategic Management: Text and Cases, sixth Edition, by the prestigious authors Dess/Lumpkin/Eisner and new co-author Gerry McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowdsourcing, environmental sustainability, businesses’ use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Table of contents

Part One: Strategic AnalysisChapter 1: Strategic Management: Creating Competitive AdvantagesChapter 2: Analyzing the External Environment of the FirmChapter 3: Assessing the Internal Environment of the FirmChapter 4: Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible ResourcesPart Two: Strategic FormulationChapter 5: Business-Level Strategy: Creating and Sustaining Competitive AdvantagesChapter 6: Corporate-Level Strategy: Creating Value through DiversificationChapter 7: International Strategy: Creating Value in Global MarketsChapter 8: Entrepreneurial Strategy and Competitive DynamicsPart Three: Strategic ImplementationChapter 9: Strategic Control and Corporate GovernanceChapter 10: Creating Effective Organizational DesignsChapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical OrganizationChapter 12: Managing Innovation and Fostering Corporate EntrepreneurshipPart Four: Case AnalysisChapter 13: Analyzing Strategic Management CasesCasesRobin HoodEdward Marshall Boehm, Inc. The Skeleton in the Corporate ClosetThe Best-Laid Incentive PlansGrowing for BrokeAmerican International Group&the Bonus FiascoUnited Way of AmericaGeneral MotorsHeinekenMcDonald’sWorld Wrestling EntertainmentYahoo! QVCJohnson&JohnsonSamsung ElectronicsMovie Exhibition Industry 2011Reader’s DigestFord Motor CompanyFreshDirectApple Inc.: Taking a Bite Out of the CompetitionSouthwest Airlines: Does “LUV” last? Ebay in AsiaMattelNintendo’s WiiWeight WatchersPixarProctor&GambleGeely AutomobileAnn TaylorJamba JuiceBuild-A-Bear WorkshopJetBlue Airlines: Getting Blue again? Casino Industry in 2011Dippin’ Dots Ice Cream+ Micro Finance BanksGreen Mountain Coffee Roasters and Keurig Coffee

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