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Strategic Management: Text and Cases Język: 2


Cena Brutto: 974.40

Cena netto: 928.00

Wersja: Drukowana
Autor G.T. (Tom) Lumpkin
Liczba_stron 912
Wydawnictwo McGraw-Hill
Data_Wydania 2009-09-23
Poziom All Levels

Informacje podstawowe:

  • Wydawnictwo: McGraw-Hill
  • Data wydania: 23 września 2009
  • Liczba stron: 912
  • Autor/autorzy:
    • Gregory Dess
    • Alan Eisner
    • G.T. (Tom) Lumpkin

Main description

Strategic Management: Text and Cases, Fifth Edition, by the prestigious authors Dess/Lumpkin/Eisner provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such as digital&internet strategies, innovation&corporate entrepreneurship, knowledge management, and intellectual assets. The text is rounded off by rich, relevant, and teachable cases. This text’s accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this text the best resource for your students.

The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Table of contents

Text:Part One: Strategic Analysis

Chapter 1     Strategic Management: Creating Competitive Advantages
Chapter 2     Analyzing the External Environment of the Firm
Chapter 3     Assessing the Internal Environment of the Firm
Chapter 4     Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible ResourcesPart Two: Strategic Formulation

Chapter 5     Business-Level Strategy: Creating and Sustaining Competitive Advantages
Chapter 6     Corporate-Level Strategy: Creating Value through Diversification
Chapter 7     International Strategy: Creating Value in Global Markets
Chapter 8     Entrepreneurial Strategy and Competitive DynamicsPart Three: Strategic Implementation

Chapter 9     Strategic Control and Corporate Governance
Chapter 10   Creating Effective Organizational Designs
Chapter 11   Strategic Leadership: Creating a Learning Organization and an Ethical Organization
Chapter 12   Managing Innovation and Fostering Corporate Entrepreneurship
Part Four: Case Analysis

Chapter 13   Analyzing Strategic Management CasesCases:

  1. Robin Hood
  2. Edward Marshall Boehm, Inc.
  3. The Skeleton in the Corporate Closet
  4. The Best-Laid Incentive Plans
  5. Growing for Broke
  6. Crown Cork and Seal in 1989
  7. Automation Consulting Services
  8. Enron: On the Side of the Angels
  9. American Red Cross
  10. United Way of America
  11. World Wrestling Entertainment
  12. Schoolhouse Lane Estates
  13. QVC
  14. McDonald’s
  15. Procter&Gamble
  16. Heineken
  17. Pixar
  18. Johnson&Johnson
  19. Samsung Electronics
  20. Lenovo’s Purchase of IBM’s PC Division
  21. The Casino Industry
  22. Mattel’s Misfit Toys
  23. Apple Inc.: Taking a Bite Out of the Competition
  24. Jamba Juice
  25. China’s Geely Automotive Holdings, Ltd.: Targeting the U.S. Market
  26. JetBlue Airlines: Will It Remain “Blue”?
  27. Southwest Airlines: Does “LUV” Last?
  28. Dippin’ Dots Ice Cream
  29. Keurig Coffee
  30. Weight Watchers International Inc.
  31. A Horror Show at the Cinemaplex?
  32. Build-A-Bear Workshop
  33. Reader’s Digest: For Whom and for How Much Longer?
  34. General Motors
  35. Nintendo’s Wii
  36. One Ford: The Shape of Ford Motor Company to Come?
  37. American International Group and the Bonus Fiasco
  38. eBay: Expanding into Asia
  39. Ann Taylor: Survival in Specialty Retail
  40. FreshDirect: Delivering the Goods?

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