- Wydawnictwo: McGraw-Hill
- Data wydania: 6 stycznia 2010
- Liczba stron: 304
Double Your Web Traffic—Overnight!
Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing.
Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium.
Learn how to:
- Build a powerful, streamlined campaign from scratch
- Develop high quality keyword lists
- Write killer advertising and website copy that gets clicks
- Get your ads in front of the best audience possible
- Keep your ads showing up with high quality scores
- Triple your traffic with site-targeted AdSense and Google image ads
- Earn high rankings in Google’s organic search results
- Slash your bid prices
- Gain more conversions and sales
- Avoid costly mistakes made by all Google advertisers
- Determine what’s working with Google’s conversion tracking
- And more!
Plus get FREE e-mail updates on Google’s ever-changing system!
Table of contents
A LOOK AT THE AUTHOR’S BUSINESS ACTIVITIES
CHAPTER #1: THE DECISION AND DETERMINATION TO SUCCEED
CHAPTER #2: THE REAL ENTREPRENEURIAL EXPERIENCE: CODE RED
CHAPTER #3: HOW DO YOU KNOW IF YOU HAVE A REALLY GOOD IDEA?
CHAPTER #4: POSITIONING YOURSELF AND YOUR BUSINESS FOR MAXIMUM SUCCESS
CHAPTER #5: HOW ENTREPRENEURS REALLY MAKE MONEY - BIG MONEY!
CHAPTER #6: HOW TO CREATE EXCITING SALES AND MARKETING BREAKTHROUGHS
CHAPTER #7: WHY AND HOW TO SELL YOUR WAY THROUGH LIFE
CHAPTER #8: KEY PEOPLE FOR YOUR COMPANY
CHAPTER #9: WORKING WITH LAWYERS AND ACCOUNTANTS
CHAPTER #10: WHY ENTREPRENEURS AREN'T MANAGERS - AND WHAT YOU CAN DO ABOUT IT
CHAPTER #11: HOW TO MANAGE YOUR CASH FLOW
CHAPTER #12: HOW TO ACHIEVE PEAK PRODUCTIVITY
CHAPTER #13: HOW ENTREPRENEURS ATTRACT GOOD LUCK
CHAPTER #14: WHY AND HOW TO BUILD YOUR OWN MINI CONGLOMERATE
CHAPTER #15: USING YOUR BUSINESS AS A PATH TO FINANCIAL INDEPENDENCE
CHAPTER #16: HOW TO GET A BUSINESS OUT OF TROUBLE
CHAPTER #17: A FEW FINAL THOUGHTS ON THE NEW ECONOMY
Perry Marshall is the #1 author and world's most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in "AdWords stupidity tax."
Bryan Todd is an international marketing consultant and Google AdWords specialist.